Quaker Oats

A canister of oats sits under a shining sun, flanked by oat stalks. The smiling quaker fellow denotes quality.

Some thoughts on oats…

If you say, “Oats are a boring thing to draw!” you should read on…

The man in quaker garb was chosen to denote quality. This was especially important at a time (late 1800’s) when there was no federal regulation on food purity. With adulteration de rigueur, few products were what they claimed to be. Quaker Oats were, like, oats. And they still are. Oats.

For a time, Quaker Oates used the slogan: “It’s the right thing to do.” Which seems more like a commandment than a breakfast option. Also, Quaker hired Wilford Brimley. The ultimate oat-pusher. A million memes were born.

The empty canister is, and always has been, for storing treasures.