PEZ

A triptych of Halloween Pez: Skull, Pumpkin and Witch.

“An easier way to eat candy.”

PEZ are a year-round treat, but there is something VERY “Halloween” about snapping someone’s neck back and eating candy from their throat, so we may as well talk about them.

There are a handful of candies that are elevated by their method of delivery. Fun Dip is, for instance, just loose Pixy Stick dust that you lick off that weird white bar. And who would eat the beads of a candy necklace if they didn’t come on an elastic string? Even a lollipop is just a hard candy on a stick. But there is NO candy that comes with as many exciting accessories as PEZ. 

The dispenser was originally invented to make PEZ more convenient to eat. Before that, you had to open a tin, take one out, manually put it in your mouth, and close the tin. That’s a ton of work for a 3 calorie snack. What’s worse? They were marketing this to people trying to quit smoking! I’m pretty sure people who are trying to quit smoking don’t need more aggravation. There had to be a better way!

Anyway, they invented the dispenser in 1949, and it looked just like a cigarette lighter. You know, so your smoking friends wouldn’t think you were uncool for trying to quit. However, Americans DID think it was uncool to quit smoking, so PEZ swung its marketing around to focus on small children, most of whom did not smoke. The first character-head PEZ dispenser was a witch, which brings us full circle on that whole Halloween theme. 

To date, there have been over 1500 Pez dispenser designs, which means that this year, you can probably find one to match your costume. 

PS: An early ad campaign for the dispensers really went hard on the idea of eating this candy with ONE HAND. Which immediately made me think about eating candy with BOTH HANDS: grasping a king-size Butterfinger and nibbling it lengthwise like a corncob. If you have further thoughts about two-handed candy eating, I’d love to hear ‘em.

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