A can of Span sits surrounded by flowers and decorative elements.

In which Spam becomes a global phenomenon.

Spam was invented in 1937 as a way to use pork shoulder, a cut of meat no one wanted at the time. It had some popularity in the US, but it spread widely during WWII. Getting fresh meat to soldiers was near impossible, but Spam was shelf-stable and lasted forever. Problem solved! And as soldiers were eating their Spam (Hormel kept a file of military complaints about it) so were an awful lot of civilians. WWII brought Spam to the Philippines, Guam, Hawaii, Japan, Great Britain… and the list goes on.

In the coming years, Spam would continue its march around the planet (aided by American colonialism and various wars). And an interesting divergence occurred. In some places, Spam was a temporary food staple. It surfaced in response to an urgent need, and receded when the need was gone. But in other places, Spam was more tenacious. People experimented with it and came up with smart ways to use it. They made the product an ingredient. Spam wove itself into these cuisines.

You may ask “What caused the difference in Spam uptake? Why is Spam popular in some places and ridiculed in others?” Good questions. And complicated ones. One answer I’ve seen is rooted in economic circumstance. In places where economic hardship was widespread for a short time, Spam was tolerated. It was a food of necessity, and folks tended to want to (and be able to) distance themselves from it as soon as possible. In places where economic recovery came slower, cooks found ways to use the ingredient to its best advantage. It was around long enough not to be associated with any particular economic trauma. It was food. And if you prepared it well, it was remarkably good.

Each country has its own story when it comes to Spam. You’ll see stories about hardship. And war. And colonialism. And family meals. And silly merchandise. And comfort foods. This post is not long enough, nor am I knowledgable enough to cover all of the complexities of Spam. There is a whole lot to learn.