Jiffy Corn Muffin Mix

The great cornbread debate…

Cornbread is, and has been important in America since the beginning. Native Americans were using corn in a million ways when colonists came here, and the inception of a European-style bread came quickly thereafter. Corn was plentiful, cheaper than wheat, and a good way to fill up bellies. Corn!

As time went on, regional differences emerged. There were people who said that cornbread was a little bit sweet, and people who said that cornbread was not sweet at all. I always heard that this was a Northern/Southern thing. But it is way more complex than that.

With the advent of industrial milling, sweeter white corn was passed over in favor of cheaper, less tasty yellow corn. So families that couldn’t afford the more expensive, but naturally sweet white cornmeal, tended to add sweetener to their cornbread recipes. This brings us to Jiffy mix. Which was invented in the 1930s to help poor families put delicious baked goods on the table. The brand was made to be cheap. And easy. That was the whole point. And, you guessed it, the mix had an awful lot of sugar in it.

This is the part where I say that nothing about food and class is simple. That we absorb our tastes from our families. And that means that your comfort foods lag behind your financial position by at least a generation.

PS: If you want to read an interesting piece about the cornbread divide and race, Kathleen Purvis wrote a great one for the Charlotte Observer a few years back. A lot of these facts were learned from her.

PPS: If you want to get a 12-pack of Jiffy baking mixes for $6!!! go to jiffymix.com (Not a paid endorsement, because I’m not really anybody. I just like Jiffy.)